Superdrug

Case Studies

 

Superdrug

 

Objective
To continue to improve ROI through a combination of increasingly sophisticated targeting, finely accountable distribution and the ability to react quickly in a changing marketplace by application of the latest technology.

Method
Using the latest targeting techniques, our leaflet distribution strategies can drive footfall to stores in two ways: through targeting the immediate vicinity of the outlet, or by selecting specific householders within an agreed geography. Different targets are selected for different campaigns at different times of the year.

Result
Retailers continue to book with CWT for a variety of strategic and tactical purposes. These include the basic maximising of seasonal sales, data gathering and general consumer awareness.