Targeting & GPS

Mosaic Targeting

 

With our advanced targeting systems, such as Experian’s Mosaic we can identify the areas that are most likely to respond to your advertising. This system is not only cost effective, but also saves your valuable time.

By analysing consumer habits and behaviour, Mosaic allows us to profile and target potential customers for you.

 

Through this system we can provide you with customer profiles, catchment analyses, ranking reports, drive times/mile radii, detailed postcode sector maps, street level mapping, competitor mapping and demographic locator reports.

 

Typically applied at postcode sector level (units of approximately 2,500 households), demographic targeting can increasingly be used at sub-sector levels, resulting in a service fast approaching the accuracy of direct mail but at a significantly reduced cost.

 

Tracking Your Distribution to Individual Address Level

 

In keeping with our commitment to maintaining the highest levels of distribution efficiency and our desire to remain at the cutting edge of technology.

 

Until recently, GPS tracking of delivery vehicles was the best way to ensure that delivery teams were in the correct area at the correct time. However, the advent of personal GPS loggers now allows delivery to be monitored at individual address level.

 

Never before have these levels of accountability been available in door-to-door distribution and some of our clients are already reaping the benefits of a truly accountable service.