Door Drop Industry Sees Strong Recovery in 2024, Says DMA/JICMAIL Report
The DMA/JICMAIL Door Drop Report 2025 confirms that 2024 marked a strong bounce-back for the Door Drop industry. For the first time in three years, the sector recorded year-on-year growth, with UK advertiser spend on Door Drops increasing by 5.5% to reach £182.2 million.
Volume growth also returned, with a 4.1% increase resulting in 3.41 billion units distributed in 2024.
Key Highlights from 2024:
- According to Nielsen Ad Intel, 8,564 advertisers used the Door Drop channel
- Door Drops accounted for 25.3% of total mail volumes – a 2-point increase
- Commercial effectiveness of Door Drops has risen consistently over the past six years, with 13.9% of Door Drops now generating at least one tracked commercial action (JICMAIL)
- The average response rate for Door Drops from 2021 to 2024 was 0.5%
- Engagement continued to grow among ABC1 households, averaging 3.12 interactions per Door Drop, versus 3.02 for C2DE households
- Younger audiences are also increasingly engaged, with 3.39 interactions per month, now surpassing all other age groups